- GET A QUOTE
- SEND A PRESS RELEASE
- 00 41 22 534 96 73
About APO
APO (formerly known as African Press Organization) owns and manages Africa Wire® and MENA Wire®, the press release distribution services dedicated to Africa and the Middle East. Founded in 2007, APO is the sole press release wire in Africa, and the global leader in media relations related to Africa and the Middle East. With headquarters in Lausanne, Switzerland, APO owns a media database of over 250,000 contacts in media and online news.
APO offers a complete range of media relations tools such as press release wire and monitoring services - Africa Wire® and MENA Wire®-, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, events promotion and management, TV production and distribution, crisis communication, surveys and Twitter Q&A.
APO provides free services to African journalists, innovative communications products to communication agencies, companies, governments, and supports many international institutions and NGOs in their strategic communications.
Why APO
APO combines knowledge of the media, business and political environments in Africa and the Middle East, with communications expertise to support our clients’ communications needs.
APO is trusted by the world’s largest companies, international organizations and NGOs, providing communications tools and services that expand their reach and influence in Africa, the Middle East, and the rest of the world.
OUR NEWS
APO Group unveils world-first print monitoring for press releases distribution in Africa
APO Innovation Lab has designed a cutting-edge print monitoring system for press releases distributed across Africa
APO Group becomes the Official Partner of World Rugby’s African association, Rugby Africa
APO Group and the Africa's Rugby Governing Body, Rugby Africa sign a ground-breaking strategic partnership to develop the sport across Africa
APO Group and Africa Tech Now join forces in Las Vegas to strengthen Africa’s visibility as the next Digital and Innovation hub
From January 9-12, over 170,000 technology aficionados including start-ups, key tech influencers, industry leaders and government officials will converge at the technology and innovation mecca in Las Vegas
APO Group helps organizations stay ahead of news consumption trends with the launch of Video Newswire®
Recent study reveals that TV is the primary source of information in Africa and the Middle East
The World Communication Forum Association Names APO Wire as Official Newswire Service for World Communication Forum 2017
More than 40 PR agencies have used APO Group services over the last 12 months
The Holmes Report selects APO as the official newswire to cover the launch of its first African SABRE Awards
More than 40 PR agencies have used APO services over the last 12 months
APO Launches Search for its New CEO
Founder and current CEO to continue as chairman
Uber Sub-Saharan Africa chooses APO for Press Release Distribution and Monitoring in Africa
Uber’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa
West AfricaCom 2016 chooses APO as Official Newswire
West Africa’s leading telecoms event will distribute all its press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa
AfricaCom 2016 chooses APO as Official Newswire
Africa's leading telecoms event will be held in Cape Town, South Africa, on 15–17 November 2016
Africa Oil & Power Names APO as Official Newswire
Africa Oil & Power conference press release distribution and Online Press Conference® will be managed and handled by APO for the June 2016 event in Cape Town
APO Ramps up Multimedia Press Release Distribution in Africa with CDNetworks
95% reduction in global website load times for press release distribution platform
APO Announces the Long-Awaited www.Africa-Newsroom.com, the Next Generation Solution for Press Release Distribution and Integrated Marketing Dedicated to Africa
Africa-Newsroom.com is the premier Press Office hosting platform for Africa-related content
Jumia Gets APO to Voice its Activities in Africa
Jumia’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa
Africa Finance & Investment Forum 2015 Names APO as Official Newswire
The annual pan-African forum will focuses on strengthening Africa’s private sector through a pragmatic and business oriented approach
Africa Hotel Investment Forum Names APO as Official Newswire
The Africa Hotel Investment Forum is attended by the highest calibre international hotel investors of any conference in Africa
The International Public Relations Association (IPRA) makes APO the Official Newswire of IPRA Public Relations World Congress
PR firms can try APO Africa Wire® for free*
Ecobank chooses APO for Press Release Distribution in Africa
Ecobank’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa
APO to Provide Africa-Related News Releases to Millions of Students and Researchers Around the World
APO Announces an Alliance with NewsBank, one of the world’s premier information providers
APO reinforces its presence in Nigeria by signing a renewal contract with the Nigerian Export-Import Bank (NEXIM)
APO’s market footprint continues to expand in Nigeria
South Africa’s official marketing agency chooses APO for media relations services across Africa and beyond
APO will offer exclusive media relations services to implement Brand South Africa strategy
APO named official wire service for Aviation Africa 2015
As the official newswire, APO is offering exhibitors a 20 percent discount off news release distribution
.jpg)
APO Introduces Revolutionary Social Media Analytics for Press Releases in Africa
Social media analysis reporting is offered first within APO’s press release monitoring service
APO named official wire service for AfricaCom 2014
AfricaCom's press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa
Gemalto Signs Contract Renewal with APO for Press Release Distribution in Africa
Gemalto is the world leader in digital security with 2013 annual revenues of €2.4 billion
DHL Doubles its Press Release Distribution in Africa
DHL Express extends strategic partnership with APO - APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa
APO announces strategic partnership with IMImobile to provide an exclusive feed of Africa-related news releases across Africa
IMImobile provides mobile content to MTN, Airtel, Orange, Tigo and Vodafone Group in 30 countries
APO Enhances Press Release Distribution Service Offerings via NASDAQ OMX’s GlobeNewswire
NASDAQ OMX’s GlobeNewswire is the world’s largest financial newswire distribution network
APO (African Press Organization) Unveils Newly Refreshed Brand Identity
The sole press release wire in Africa, and the global leader in media relations related to Africa
Media relations in Africa: Euronews chose APO to announce the launch of the first African multilingual news channel: Africanews
The Euronews press release was distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa
APO Content Now Available on Thomson Reuters Professional Platform
For almost 10 years, APO has been the partner of choice for companies operating in Africa
APO Triples Its Press Release Email Distribution Capacity to Meet Increasing Demand for Press Release Distribution
The capacity to send 1 million emails per day
Media Relations: The Nigerian Export-Import Bank (Nexim) Selects APO for Press Release Distribution in Africa
NEXIM’s press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa
APO Announces an Alliance with Bloomberg
Africa-related news releases will be made available to tens of thousands of professionals worldwide
Media Relations: Schneider Electric Appoints APO to Drive its Media Relations in Africa
APO will provide Schneider Electric with a full range of services, from press releases wire and monitoring services, to media interactions and government relations
APO Named Official Wire Service for Africacom
APO Named Official Wire Service for AfricaCom, Connecting West Africa and NigeriaCom 2013, Africa's Leading Telecoms Events
APO and Acquire Media Sign Distribution Agreement
The African Press Organization will provide Acquire Media with an Africa-related news release feed
Media Relations: African Development Bank Renews Retainer Agreement with APO for Press Release Distribution in Africa
APO will continue distributing African Development Bank press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa
Media Relations: Orange Renew Contract with APO for Press Release Distribution in Africa
APO will continue distributing Orange press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa
APO Announces Contract Renewal with Rotary International
APO will continue distributing Rotary International press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa
APO Ends Partnership with Pr Newswire
APO Ends Partnership with Pr Newswire and Becomes Sole Supplier of Press Release Wire Distribution in Africa
The Future of Media Relations
APO Releases Video Infographics on Online Press Conferencing and Interactive Webcast
First of Its Kind Service for Press Release Wire Distribution in Africa
Africa Wire® guarantees the most extensive reach to Africa helping communication agencies, companies, institutions and organizations engage with their audience in all parts of the continent.
African Press Release Wire
The African Press Organization Signs a Distribution Agreement with Dowjones Factiva
The African Press Organization Becomes The Orange Group's Supplier for Pan-African Press Release Wire Distribution
The APO will be responsible for the distribution of all press releases issued by the Orange group to their operating countries in Africa.
Media Relations - Africa-India - The African Press Organization Opens Offices in India
India has been actively promoting trade with Africa over the past few years. Trade relations between India and Africa have reached 31 billion USD in 2009 and 2010
Media Relations - Africa - Eloïne Barry to Join the African Press Organization as Executive Director
The African Press Organization announced today the appointment of Eloïne Barry as Executive Director. Barry was chosen following a lengthy recruitment process and comes after serving five years as PR Newswire EMEA Media Relations Team Leader.