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About APO

APO (formerly known as African Press Organization) owns and manages Africa Wire® and MENA Wire®, the press release distribution services dedicated to Africa and the Middle East. Founded in 2007, APO is the sole press release wire in Africa, and the global leader in media relations related to Africa and the Middle East. With headquarters in Lausanne, Switzerland, APO owns a media database of over 250,000 contacts in media and online news.

APO offers a complete range of media relations tools such as press release wire and monitoring services - Africa Wire® and MENA Wire®-, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, events promotion and management, TV production and distribution, crisis communication, surveys and Twitter Q&A.

APO provides free services to African journalists, innovative communications products to communication agencies, companies, governments, and supports many international institutions and NGOs in their strategic communications.

Why APO

APO combines knowledge of the media, business and political environments in Africa and the Middle East, with communications expertise to support our clients’ communications needs.

APO is trusted by the world’s largest companies, international organizations and NGOs, providing communications tools and services that expand their reach and influence in Africa, the Middle East, and the rest of the world.

 
 

OUR NEWS

The World Communication Forum Association Names APO Wire as Official Newswire Service for World Communication Forum 2017

More than 40 PR agencies have used APO Group services over the last 12 months

 
 

The Holmes Report selects APO as the official newswire to cover the launch of its first African SABRE Awards

More than 40 PR agencies have used APO services over the last 12 months

 
 

APO Launches Search for its New CEO

Founder and current CEO to continue as chairman

 
 

Uber Sub-Saharan Africa chooses APO for Press Release Distribution and Monitoring in Africa

Uber’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa

 
 

West AfricaCom 2016 chooses APO as Official Newswire

West Africa’s leading telecoms event will distribute all its press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

AfricaCom 2016 chooses APO as Official Newswire

Africa's leading telecoms event will be held in Cape Town, South Africa, on 15–17 November 2016

 
 

Africa Oil & Power Names APO as Official Newswire

Africa Oil & Power conference press release distribution and Online Press Conference® will be managed and handled by APO for the June 2016 event in Cape Town

 
 

APO Ramps up Multimedia Press Release Distribution in Africa with CDNetworks

95% reduction in global website load times for press release distribution platform

 
 

APO Announces the Long-Awaited www.Africa-Newsroom.com, the Next Generation Solution for Press Release Distribution and Integrated Marketing Dedicated to Africa

Africa-Newsroom.com is the premier Press Office hosting platform for Africa-related content

 
 

Jumia Gets APO to Voice its Activities in Africa

Jumia’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa

 
 

Africa Finance & Investment Forum 2015 Names APO as Official Newswire

The annual pan-African forum will focuses on strengthening Africa’s private sector through a pragmatic and business oriented approach

 
 

Africa Hotel Investment Forum Names APO as Official Newswire

The Africa Hotel Investment Forum is attended by the highest calibre international hotel investors of any conference in Africa

 
 

The International Public Relations Association (IPRA) makes APO the Official Newswire of IPRA Public Relations World Congress

PR firms can try APO Africa Wire® for free*

 
 

Ecobank chooses APO for Press Release Distribution in Africa

Ecobank’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa

 
 

APO to Provide Africa-Related News Releases to Millions of Students and Researchers Around the World

APO Announces an Alliance with NewsBank, one of the world’s premier information providers

 
 

APO reinforces its presence in Nigeria by signing a renewal contract with the Nigerian Export-Import Bank (NEXIM)

APO’s market footprint continues to expand in Nigeria

 
 

South Africa’s official marketing agency chooses APO for media relations services across Africa and beyond

APO will offer exclusive media relations services to implement Brand South Africa strategy

 
 

APO named official wire service for Aviation Africa 2015

As the official newswire, APO is offering exhibitors a 20 percent discount off news release distribution

 
 

APO Introduces Revolutionary Social Media Analytics for Press Releases in Africa

Social media analysis reporting is offered first within APO’s press release monitoring service

 
 

APO named official wire service for AfricaCom 2014

AfricaCom's press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

Gemalto Signs Contract Renewal with APO for Press Release Distribution in Africa

Gemalto is the world leader in digital security with 2013 annual revenues of €2.4 billion

 
 

DHL Doubles its Press Release Distribution in Africa

DHL Express extends strategic partnership with APO - APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa

 
 

APO announces strategic partnership with IMImobile to provide an exclusive feed of Africa-related news releases across Africa

IMImobile provides mobile content to MTN, Airtel, Orange, Tigo and Vodafone Group in 30 countries

 
 

APO Enhances Press Release Distribution Service Offerings via NASDAQ OMX’s GlobeNewswire

NASDAQ OMX’s GlobeNewswire is the world’s largest financial newswire distribution network

 
 

APO (African Press Organization) Unveils Newly Refreshed Brand Identity

The sole press release wire in Africa, and the global leader in media relations related to Africa

 
 

Media relations in Africa: Euronews chose APO to announce the launch of the first African multilingual news channel: Africanews

The Euronews press release was distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

APO Content Now Available on Thomson Reuters Professional Platform

For almost 10 years, APO has been the partner of choice for companies operating in Africa

 
 

APO Triples Its Press Release Email Distribution Capacity to Meet Increasing Demand for Press Release Distribution

The capacity to send 1 million emails per day

 
 

Media Relations: The Nigerian Export-Import Bank (Nexim) Selects APO for Press Release Distribution in Africa

NEXIM’s press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

APO Announces an Alliance with Bloomberg

Africa-related news releases will be made available to tens of thousands of professionals worldwide

 
 

Media Relations: Schneider Electric Appoints APO to Drive its Media Relations in Africa

APO will provide Schneider Electric with a full range of services, from press releases wire and monitoring services, to media interactions and government relations

 
 

APO Named Official Wire Service for Africacom

APO Named Official Wire Service for AfricaCom, Connecting West Africa and NigeriaCom 2013, Africa's Leading Telecoms Events

 
 

APO and Acquire Media Sign Distribution Agreement

The African Press Organization will provide Acquire Media with an Africa-related news release feed

 
 

Media Relations: African Development Bank Renews Retainer Agreement with APO for Press Release Distribution in Africa

APO will continue distributing African Development Bank press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

Media Relations: Orange Renew Contract with APO for Press Release Distribution in Africa

APO will continue distributing Orange press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

APO Announces Contract Renewal with Rotary International

APO will continue distributing Rotary International press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa

 
 

APO Ends Partnership with Pr Newswire

APO Ends Partnership with Pr Newswire and Becomes Sole Supplier of Press Release Wire Distribution in Africa

 
 

The Future of Media Relations

APO Releases Video Infographics on Online Press Conferencing and Interactive Webcast

 
 

First of Its Kind Service for Press Release Wire Distribution in Africa

Africa Wire® guarantees the most extensive reach to Africa helping communication agencies, companies, institutions and organizations engage with their audience in all parts of the continent.

 
 

African Press Release Wire

The African Press Organization Signs a Distribution Agreement with Dowjones Factiva

 
 

The African Press Organization Becomes The Orange Group's Supplier for Pan-African Press Release Wire Distribution

The APO will be responsible for the distribution of all press releases issued by the Orange group to their operating countries in Africa.

 
 

Media Relations - Africa-India - The African Press Organization Opens Offices in India

India has been actively promoting trade with Africa over the past few years. Trade relations between India and Africa have reached 31 billion USD in 2009 and 2010

 
 

Media Relations - Africa - Eloïne Barry to Join the African Press Organization as Executive Director

The African Press Organization announced today the appointment of Eloïne Barry as Executive Director. Barry was chosen following a lengthy recruitment process and comes after serving five years as PR Newswire EMEA Media Relations Team Leader.