Organizing a press conference becomes simpler as APO has people on the ground in every country on the continent. With one point of contact, your press conference will be organized with international standard according to your expectations. The media will be mobilized accordingly and you will automatically receive a monitoring report.
-Written and phone interviews: APO gets involved by pitching your ideas to the relevant media houses; with APO, the conversation flow is easier and the media can be assured that the information has been screened.
-Participation to a TV / radio broadcast: APO is involved in providing advice on the continent as to ‘who is who’. APO can pitch your CEO’s invitation as guest speaker on a particular show.
APO is able to reach top tier media influencing African and worldwide decisions, pitch your story, and provide a fast response to client’s requirement.
Field Press Interactions
-Press trip: many clients require the journalists to make a visit to their manufacturing facility or plant. This can be a highly time consuming operation. APO becomes your one point of contact to the media at large; and can organize all travel arrangements, visas, accommodation, local transportation, and per diem (when necessary) to ensure a smooth press visit.
TV Production and Distribution
APO TV production team shoots a feature suitable for newscast, directly on the ground. This program is then distributed - free of charge and without copyright - to major national and pan-African television channels. APO will provide clippings when available.
APO can negotiate advertising rates with media houses.