West AfricaCom 2016 chooses APO as Official Newswire
West Africa’s leading telecoms event will distribute all its press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa
DAKAR, Senegal, May 17, 2016/APO (African Press Organization)/ -- Informa Telecoms & Media (Informatandm.com) has today announced that APO (APO-opa.com) will be the Official Newswire of West AfricaCom 2016, West Africa's leading telecoms event (westafrica.comworldseries.com), to be held in Dakar, Sénégal, on 8–9 June 2016.
West AfricaCom the leading event bringing together the Francophone and Anglophone markets of West Africa and offering a VIP environment for executives in the telecommunications, ICT, digital and enterprise sector will distribute its press releases via Africa Wire®, the service for press release wire distribution and monitoring in Africa.
Used by some of the world's largest technology companies, including, Facebook, Samsung, Orange, Ericsson, Tigo, Mahindra Comviva, Yahsat, Opera, MainOne, Kaspersky, and more, APO’s Africa Wire® has a potential reach of 600 million people and guarantees the most extensive outreach in Africa, acting as a channel that allows West AfricaCom to target audiences across West Africa and the rest of the continent.
This reaches over 150,000 journalists, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to international partners such as Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis and Dow Jones Factiva.
West AfricaCom will focus on the most relevant issues in the region including broadband and LTE advancements, the digital transition, technology for inclusion, monetising data, enterprise services and mobile money among others.
Craig Lumsden, Marketing executive for AfricaCom, comments, “APO has been our Official Newswire for many years and I have always been impressed with the work they deliver. Their attitude is great, they deliver on time and the quality that they produce is superb. Thanks to APO’s mobile reach, all West AfricaCom press releases will be made available to subscribers of MTN Group, Airtel, Orange and Tigo in over 30 countries, with a total reach of 250 million mobile users in Africa. We couldn’t ask for more!”
APO Founder and CEO, Nicolas Pompigne-Mognard, adds, "APO is delighted to have been named the Official Newswire for an event as prestigious as West AfricaCom. APO is particularly focused on reaching not only mainstream media but also industry-specific publications across Africa; this endorsement from West AfricaCom once again proves APO’s unrivalled capacity to reach the key media outlets in Africa."
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