Video News Release production and distribution
Video Newswire® is an end-to-end service enabling to harness the power of television news to generate greater interest among desired audiences and boost exposure across Africa, the Middle East and the rest of the world. Suited for any organization, APO Group’s innovative service offers a cost-effective solution to deliver its message in the form of a video news release and distribute it to 1000 news TV channels across the world for you to receive air time.
In today’s information rich world, as number of content increases, so does the challenge of drawing the audience’s attention to the message. Whatever the budget, APO Group gives organizations’ the ability to address this challenge, using a broadcast-ready content to differentiate their communication from the others and maximize their impact.
Press Release Distribution & Monitoring
Africa Wire®, the service for press release distribution and monitoring in Africa, reaching over 150,000 contacts, bloggers and social networks, providing mobile reach to over 250,000,000 users throughout Africa, and redistributing content to over 300 African websites, including CNBC Africa, as well as Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, and more.
Africa Wire® now includes Press Offices on Africa-Newsroom.com, the first of its kind integrated marketing and public relations platform dedicated to Africa, creating a custom landing page that is visually rich and mirrors your company, organization or product, displays all your social media feeds, and all hosted on a sub domain matching your company name.
MENA Wire®, the service for press release distribution and monitoring in the Middle East and North Africa (incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Yemen, United Arab Emirates, Oman, Qatar, Saudi Arabia, Syria) reaching over 45,000 contacts, bloggers and social networks, and redistributing content to Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis, Dow Jones Factiva, the Middle East North Africa Financial Network (MENAFN) and SyndiGate, the Middle East's leading content licensing and syndication agency.
Extensive contacts with Africa's most influential news editors allowing effective PR campaigns set-up. Whether you wish to organize a press conference, arrange interviews with a specialized journalist -article or broadcast-, publish an opinion piece, organize a breakfast or a trip with the press, or even purchase advertising, APO will advise you and arrange it.
Online Press Conference
APO online press conferencing solution allows a large number of professional journalists from different countries to participate in your press conferences without travelling.
There is no better example than Africa, when discussing virtual press conferencing; as transportation and overall travel costs can quickly triple. APO ensures that the media accreditation is professionally done while having the targeted media approached. Your speaker does not need to leave his office or home country. This is a cost effective and practical way to get your press conference heard by hundreds.
APO interactive webcast solution allows journalists based remotely to interact in your press conference taking place anywhere in the world.
APO’s strengths lie in mobilizing all media however with a physical press conference, not all media will likely attend, because of previous engagement or more likely lack of funds from the media. In this case, APO arranges for secured access to join the press conference live, remotely asking questions in real time, via webcast. The press conference is filmed and provided to client, copyright free. We can also provide the video in news format which APO then pitches to the local TV stations in appropriate countries.
APO helps understand the complex political, cultural and media environments in Africa and advise you on the development of your communication strategies.
APO works with governments, NGOs and international organizations by engaging non-political audiences on their behalf.
APO has long-standing contacts with leading policymakers and senior politicians in Africa. APO provides strategic guidance to companies and organizations on how to communicate with African governments.
APO provides strategic and effective action plans to ensure the exposure of your events.
APO can also use its unmatched experience and tools to set up a quick crisis response and engage journalists from all over the world in a matter of hours. An Online Press Conference can be quickly set-up and engage journalists from multiple locations. A targeted distribution can be done 24/7/365. APO has experience in advising companies and governments in Africa on communication and can therefore help you design a crisis communication strategy from A to Z.
APO has a wide network of experts in Africa and can help you conduct multi-countries surveys on various subjects.
There is a tremendous need to generate reliable statistics and figures in Africa. Thanks to its grass-root network all over the 54 countries of the continent, APO is able to devise and conduct surveys on the ground on a one country basis or in several countries at once. APO analyzes data in an independent and scientific manner and helps you visualize results in a comprehensive and readable manner. Such surveys are often the basis and prerequisite for a new business extension. APO can also assist you in the decision making process as well as in your lobbying for change once the hard facts are established.
Twitter Q&A Sessions
APO can organize a Twitter Questions & Answers session to directly engage journalists and/or customers from your office, taking in charge the session organization, the event publicity, and questions moderation.