OUR SERVICES

We communicate and promote your message to your audience. Whether you want a stand alone service or require our advisory team to build a full communications strategy, APO Group has got you covered.

Our services

SERVICE

Media Relations Advisory & Strategy

APO Group understands the complex political, cultural and media environments in your target markets. Whether you would like to cherry-pick the services you need or require us to develop a full communications plan, our team of consultants are there to advise and realize your media relations plan.

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SERVICE

Conseil en relations de presse et stratégie

APO Group comprend la complexité des environnements politique, culturel et médiatique de vos marchés cibles. Que vous souhaitiez sélectionner les services dont vous avez besoin ou que vous nous demandiez d'élaborer un plan de communication complet, notre équipe de consultants est à votre disposition pour vous conseiller et vous aider à planifier vos relations presse.

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Organising Media Coverage

We advise & arrange the media coverage most effective for your PR campaign.

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Organisation de la couverture médiatique

Nous conseillons et organisons la couverture médiatique la plus efficace pour votre campagne de relations publiques.

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Press Release Distribution

Our reach is as extensive as it is global and for clients who require press release distribution in Africa and The Middle East.

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Distribution de communiqués de presse

Notre portée est aussi vaste que mondiale et s'adresse aux clients qui souhaitent distribuer des communiqués de presse en Afrique et au Moyen-Orient.

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Video & Photo Distribution

Video content provides brands with an attractive, versatile, and extremely shareable medium to reach their audiences

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Distribution Vidéo et Photo

Le contenu vidéo fournit aux marques un support attrayant, polyvalent et très facile à partager pour atteindre leur public.

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Government Relations & Crisis Communication

APO Group has long-standing contacts with leading policymakers and senior politicians in Africa.

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Relations gouvernementales & communication de crise

APO Group entretient des contacts de longues date avec les principaux décideurs et responsables politiques en Afrique.

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Organising Press Events

APO Group provides strategic and effective action plans to match your brand and ensure the exposure of your events.

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Organisation des événements de presse

APO Group propose des plans d'action stratégiques et efficaces pour assurer la visibilité de vos événements.

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Media Relations Advisory and Strategy

  • Media Relations Advisory and Strategy APO Group understands the complex political, cultural and media environments in your target markets. Whether you would like to cherry pick the services you need or require us to develop a full communications plan, our team of consultants are there to advise and help realize your media relations plan.

Organising Media Coverage

  • Setting Up Media Coverage We advise & arrange the media coverage most effective for your PR campaign. Media relations strategies can include press with influential news editors, online press conferences, interviews with specialized journalists, publishing an opinion piece, organizing a breakfast or event launch, Twitter Q&A sessions, or discuss sponsorship & advertising opportunities.
  • Advise APO Group understand the complex political, cultural and media environments for your market and advise you on the development of your communication strategy.
  • Online Press Conferences APO Group online press conferencing solutions allows a large number of professional journalists from different countries to participate in your press conferences without travelling.
  • Events APO Group provides strategic and effective action plans to ensure the exposure of your events.
  • Twitter Q&A Sessions Build trust & your following by directly engaging with journalists and customers. APO Group organizes & moderates Q&A sessions making sure you are getting the most out of your PR initiatives.
  • Sponsorship & Advertising opportunities Contact our team to discuss how we can facilitate audience-targeted sponsorships or advertising to convey your campaign message and help increase business your opportunities.

Press Release Distribution and Monitoring

  • Press Release Distribution Our reach is as extensive as it is global and for clients who require press release distribution in Africa and The Middle East, we include a Monitoring service that offers deeper insight into the media impact of their press releases, offering even greater visibility on the return on investment of their campaigns.
  • Monitoring We include a Monitoring service that offers deeper insight into the media impact of their press releases.
  • Africa Wire® Africa Wire® is the service for press release distribution and monitoring in Africa. We have a reach of over 350,000 contacts, bloggers and social networks and provide mobile reach to over 250,000,000 users throughout Africa. We distribute content to over 300 African websites, including CNBC Africa, as well as Bloomberg Terminal, Thomson Reuters, Dow Jones Factiva, Lexis Nexis & AfricanNews, a subsidiary of EuroNews. Africa Wire® includes Press Offices on Africa-Newsroom.com, (Press Office is an integrated marketing and public relations platform dedicated to Africa, creating a custom landing page that mirrors your brand or product, displays all your social media feeds, and is all hosted on a sub domain matching your company name.
  • MENA Wire® MENA Wire® is the service for press release distribution and monitoring in the Middle East and North Africa (incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Yemen, United Arab Emirates, Oman, Qatar, Saudi Arabia, Syria) reaching over 45,000 contacts, bloggers and social networks, and redistributing content to Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis, Dow Jones Factiva, the Middle East North Africa Financial Network (MENAFN) and SyndiGate, the Middle East's leading content licensing and syndication agency.
  • Nasdaq GlobeNewswire Nasdaq GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
  • CSR Wire CSR Wire provides corporate social responsibility and sustainability news, reports, events and information.

Video & Photo Distribution

  • Video News Releases- production and distribution Video content provides brands with an attractive, versatile, and extremely shareable medium to reach their audiences. We produce & distribute video news releases. This broadcast ready television news generates greater interest among desired audiences and boosts exposure internationally. We distribute to over 2000 TV news channels across the world so you can receive the right airtime. Speak to an APO Group consultant about this service and how it can be implemented in your media-relations strategy.

Government Relations & Crisis Communication

  • Government Relations APO Group has long-standing contacts with leading policymakers and senior politicians in Africa. We provide strategic guidance to companies and organizations on how to communicate with African governments.
  • Crisis Management APO Group has extensive experience in advising companies and governments in Africa on communication. We can set up a quick crisis response and engage with journalists from all over the world in a matter of hours. In PR, the unexpected can occur, if it does, APO Group will be there to handle your media relations.

Organising Press Events

  • Press Events No matter how big or small your PR campaign happens to be, APO Group provides strategic and effective action plans to match your brand and ensure the exposure of your events.